Wes-ism Clothing & Accessories Logo
Wes-ism Clothing & Accessories is an apparel and lifestyle brand that leverages humor, sarcasm and cynicism to resonate with a "grumpier" audience.
As a joint founder of this small company, I created a geometric wordmark and simple, but versatile color palette. The letterforms presented opportunities to play with symmetry and create interesting relationships between shapes.
The result is a mark that feels casually balanced and will work well on screen printed clothing.